{"id":2944,"date":"2024-04-14T18:36:00","date_gmt":"2024-04-14T18:36:00","guid":{"rendered":"https:\/\/chatintel.dk\/?p=2944"},"modified":"2024-05-01T19:27:15","modified_gmt":"2024-05-01T19:27:15","slug":"saadan-tracker-du-din-chatbot-i-google-analytics-og-google-ads","status":"publish","type":"post","link":"https:\/\/chatintel.dk\/sv\/saadan-tracker-du-din-chatbot-i-google-analytics-og-google-ads\/","title":{"rendered":"S\u00e5dan tracker du din Chatbot i Google Analytics og Google Ads"},"content":{"rendered":"
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Chatbot’en kan ops\u00e6ttes til opsamle data til Google Analytics og Google Ads n\u00e5r en bruger \u00e5bner chatvinduet. Det er ganske simpelt at ops\u00e6tte, men kr\u00e6ver at du benytter Google Tag Manager (“GTM”) p\u00e5 dit website. Hvis du ikke har GTM, s\u00e5 f\u00f8lg f\u00f8rst <\/span>vejledningen her<\/a> inden du forts\u00e6tter med at ops\u00e6tte din Chat Intel AI bot.<\/span><\/p>\n

Artiklen er ikke skrevet af en robot, s\u00e5 med forbehold for fejl og bedre alternativer i GTM :).<\/p>\n

Google Analytics<\/h2>\n

For at opsamle data i Google Analytics p\u00e5 antal gange chatbot’en har v\u00e6ret \u00e5bnet, s\u00e5 f\u00f8lg denne guide;<\/p>\n

    \n
  1. Login til din GTM konto<\/li>\n
  2. F\u00f8rst skal der oprettes et Tag som viser selve chatbot’en ude p\u00e5 dit website. G\u00e5 til ‘Tags’ og klik p\u00e5 ‘Ny’.\n
      \n
    1. I ‘Tag Configuration’ v\u00e6lger du ‘Custom HTML’ og inds\u00e6tter koden du kan finde nederst i denne artikel. Husk at inds\u00e6tte dit eget Chatbot ID.<\/li>\n
    2. I Triggering v\u00e6lger du ‘All pages’ eller ‘Initialization – All Pages’ – det er op til dig.<\/li>\n<\/ol>\n<\/li>\n
    3. N\u00e6ste step er at oprette en ‘Trigger’\n
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      1. G\u00e5 til ‘Triggers’ og klik p\u00e5 ‘Ny’.<\/li>\n
      2. V\u00e6lg ‘Custom Event’.<\/li>\n
      3. Indtast Event name ‘AI-Chatbot-Open’.<\/li>\n
      4. V\u00e6lg ‘All Custom Events’.<\/li>\n
      5. Navngiv triggeren ‘\u00c5bn AI-Chatbot’ (eller hvad du foretr\u00e6kker).<\/li>\n<\/ol>\n<\/li>\n
      6. Nu skal der oprettes et Tag som fort\u00e6ller Google Analytics n\u00e5r chatbot’en \u00e5bnes. G\u00e5 til ‘Tags’ og klik p\u00e5 ‘Ny’.\n
          \n
        1. I ‘Tag Configuration’ v\u00e6lger du ‘Google Analytics: GA4 Event’ og inds\u00e6tter dit Google Analytics ID (fx. G-ELDRXXXW83).<\/li>\n
        2. Indtast Event name ‘\u00c5bn AI chatbot’ (eller hvad du foretr\u00e6kker).<\/li>\n
        3. I ‘Triggering’ v\u00e6lger du den Trigger du oprettede i step 3 ovenfor.<\/li>\n<\/ol>\n<\/li>\n
        4. Nu kan du teste og publicere din GTM konto. Du vil kunne se statistik i Google Analytics efter 24 timer.<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          Google Ads<\/h2>

          For at opsamle data i Google Ads skal det ligeledes konfigureres i GTM, s\u00e5 f\u00f8lg denne guide;<\/p>

          1. Login til din GTM konto<\/li>
          2. Du skal f\u00f8rst oprette en selve visningen af chatbot’en og en ‘Trigger’ som beskrevet i Step 2 og Step 3 ovenfor.<\/li>
          3. Du skal ogs\u00e5 sikre dig at du fra GTM har oprettet forbindelse til din Google Ads konto med et ‘Conversion Linker’ tag (se Googles guide her<\/a>)<\/li>
          4. Herefter skal der oprettes et Tag som fort\u00e6ller Google Ads n\u00e5r chatbot’en \u00e5bnes. G\u00e5 til ‘Tags’ og klik p\u00e5 ‘Ny’.
            1. I ‘Tag Configuration’ v\u00e6lger du ‘Google Ads Conversion Tracking’.<\/li>
            2. Herefter skal du indtaste de ID’er (Conversion ID) og \u00f8vrige settings som matcher dit behov i Google Ads.<\/li>
            3. I ‘Triggering’ v\u00e6lger du den ‘Trigger’ du oprettede i step 3 under Google Analytics ovenfor.<\/li><\/ol><\/li>
            4. Nu kan du teste og publicere din GTM konto. Du vil kunne se statistik i Google Ads efter 48 timer.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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              \n\t\t\t\t\n\t\t\t\t\t<script>\r\n\/\/ Insert Chatbot ID here\r\nwindow.dataLayer = window.dataLayer || [];\r\nwindow.embeddedChatbotConfig = { \"chatbotId\": \"GJM_fL5z1oNsPLgR7Os8Y\", \"domain\": \"ai.chatintel.dk\" };\r\n\r\n(function(d, s, id, src) {\r\n    var js, fjs = d.getElementsByTagName(s)[0];\r\n    if (!d.getElementById(id)) {\r\n        js = d.createElement(s); js.id = id; js.src = src; js.defer = true;\r\n        fjs.parentNode.insertBefore(js, fjs);\r\n    }\r\n}(document, 'script', 'chatintel-script', 'https:\/\/ai.chatintel.dk\/embed.min.js'));\r\n\r\ndocument.addEventListener('click', function(event) {\r\n    var target = event.target;\r\n    while (target && target !== document) {\r\n        if (target.src && target.src.includes('\/chat-icons\/')) {\r\n            dataLayer.push({\r\n                'event': 'AI-Chatbot-Open',\r\n                'clickedURL': target.src\r\n            });\r\n            break;\r\n        }\r\n        target = target.parentNode;\r\n    }\r\n});\r\n<\/script><\/xmp>\n\t\t\t\t<\/code>\n\t\t\t<\/pre>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Vi har lavet en lille guide til hvordan du kan tracke brugen af din Chatbot i Google Analytics og Google Ads.<\/p>","protected":false},"author":1,"featured_media":2968,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-2944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chatbots"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - 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