In November 2022, the groundbreaking chatbot from OpenAI, which was set to revolutionize the global technological landscape, was unveiled. This AI chatbot, known as ChatGPT, quickly gained fame and revitalized interest in chatbots - a category of software that simulates natural conversations between humans using artificial intelligence. Since then, chatbots have emerged as one of the most talked about technologies of modern times.
In particular, today's advanced AI-powered chatbot models have become essential and sometimes indispensable in many fields. From education, gaming and healthcare to finance, travel and agriculture, chatbots help automate tasks and increase efficiency. It's no surprise then that chatbots are playing a crucial role in yet another important field - business.
Chatbots have a long history in business and customer service. When customized to your specific business, chatbots can significantly improve customer engagement, create satisfied customers, build brand loyalty and increase profits. If you're not taking advantage of chatbots to boost customer engagement and optimize your business, you're missing out on significant opportunities.
- According to Statista more than half (54%) of customers believe chatbots are effective in resolving their complaints and a third believe chatbots are "very effective". With a good chatbot on your business website, you're sure to have a good customer complaint resolution rate.
- According to a study from Drift Almost 90% of chatbot users report either a positive or neutral experience. This indicates that carefully implemented chatbots rarely disappoint customers and are very likely to provide a positive experience for your business.
- Using chatbots over traditional support systems can save up to 30% in customer support costs according to research from IBM.
- Around 40% of customers don't care whether they talk to a chatbot or a human agent as long as their problems are solved, according to data from HubSpot. Again, this highlights an opportunity for businesses to use chatbots without fear (of customer backlash) to solve simple and common customer problems efficiently and at scale, freeing up human agents for more complex tasks.